We are a seasoned group of business individuals who challenged the status quoi of IT telling us what we can and cannot do. Dr. Wafik Farag our founder has coined a new paradgim: "Dynamic Information". His patent changes the way business is conducted by empowering business users to interact with informatin and how to stay ahead while navigating change. We create and implement startegies for our customers to solve problems increasing the bottom line. However, tools are needed to realize strategies making them happen and become felt. We discovered that essential information assets we need such as: data, functions, results, dashboards are a critical compenets for our work. We need data to ask questions, functions to do analysis, widgets and dashboards to visualize and compare results. And to vitally do this iteratively on-the-fly! This is what prompted Dr. Farag to invent Dynamic Information paradgim as a tool to empower businesses do just that. In many cases time to market is critical and getting timely information on-the-fly to formulate a plan for action becomes priceless.